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Marketing Manager at Soofa
Cambridge, MA, US

Soofa is a seed-stage, leading IOT technology company who is revolutionizing the way we communicate in cities by developing technology to help urban dwellers take the pulse of their city in real time. Are you ready for the smart city revolution?!

We are looking for a killer Marketing Manager to help us refine our voice and tell our brand’s story. We need someone who can run campaigns, blog, manage social media, and most of all, hustle.

 

Specific Responsibilities Include:

  • Single-handedly managing campaigns across all social media platforms
  • Blogging and writing external newsletters
  • Researching, curating, and creating the perfect content at a moment’s notice
  • Creating and single-handedly executing marketing campaigns
  • Researching, writing, and distributing case studies
  • Conducting research and analyzing data to identify and define audiences
  • Crystalizing value propositions per vertical
  • Developing company’s long-term marketing vision and voice
  • Research, planning, and attending events both inside and outside Soofa
  • Managing PR
  • Writing copy and maintaining internal and external websites
  • Updating databases and using our CRM

 

Qualifications:

  • Marketing communications and business development management experience, preferably 1+ years in the digital, OOH media space
  • Expert in social media platforms, including Twitter, Facebook, Instagram, Snapchat, LinkedIn, and more
  • Proven track record of increased social media engagement
  • Experience with CRM systems, developing metrics and dashboards, and managing marketing campaigns through the use of CRM tools
  • Bonus points for familiarity with Soofa Talk!

 

Candidate Characteristics:

  • A metrics-driven individual who will do whatever it takes to hit KPIs
  • A high-energy personality that thrives in a fast-paced, changing environment
  • A creative mind with the ability to open doors
  • A leading work ethic with a competitive instinct to win
  • Ability to rebound from setbacks and adversity when facing difficult situations or conversations
  • Superb time management
  • Ability to collaborate with a diverse group of stakeholders, gaining their trust, confidence, and respect as well as the ability to build consensus among stakeholders with varying interests and objectives
  • Strong interpersonal and leadership abilities with excellent oral and written communication skills

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