This role is a mix of prospecting and targeted outreach to potential Feathr customers (via email, LinkedIn, and phone calls) with the goal of setting up exploratory calls for the sales team. The SDR is a more junior role that straddles sales and marketing, and usually within ~12 months SDRs matriculate into either a quota-carrying AE or a pure marketer. We also refer to SDRs are "evangelists", since their mission is to get people aware and excited about Feathr but not to sell them.
Here's a thorough overview of the rold SDRs/MDRs play:
Here's a most specific example of what day-to-day activity might look like:
While inspired by sources like Predictable Revenue and SaaStr as defined above, Feathr's version of the role is a bit less "pushy" than what they describe. We are more focused on nurturing a lead through the funnel one step at a time until they are ready to buy, at which point the lead would be handed over to a more senior Account Director for the "close".
This position is way to learn about Feathr's product, value proposition, and customers while also honing communication skills (emails, phone calls, social media, and even direct mail are all involved). Within 12-18 months an SDR usually matriculates into either a quota-carrying Account Director, a more specialized Digital Marketer, or a Customer Success Manager (training/onboarding/supporting our customers).
While we are not a call center, cold calling is an important component of the role (~50% of your time). Experience in type of some customer-facing role, either in-person (retail, restaurant) or on the phone (sales, support) is a major benefit, as well as written communication skills.
We’re currently at about $2.5M in annual license sales (high margin), plus another $1.5M in ad campaigns run through the Feathr platform (low margin). We’ve raised $3.5M in venture capital funding to date. We have about 35 full-time people company-wide, all based in our Gainesville, FL office.
This position will be based full-time in Gainesville, FL, with the rest of the company. Remote work is not an option. If you're not familiar with Gainesville, it's a super cool little city with a killer quality of life.
Base salary in the range of $40-$50k based on experience, with quarterly comp incentives based on performance. Fully covered health/dental/vision insurance, stock options, and other benefits like an educational budget, office food, and fun team events are all part of the total package